Advisory for technology companies building software, AI and automation. We scope technical feasibility, define the product and the system behind it, and work closely with service providers to take an idea from sketches to market launch.
Architecture, product definition and delivery oversight for founders and lean teams — before you commit to a build, a platform or another senior hire.
One advisory relationship across the decisions that are expensive to reverse: what to build, on what architecture, with which vendors, and who is accountable for delivery.
what you leave with A decision-ready specification, a shortlist of vetted vendors, and one person accountable for the build.
We advise health-tech and clinical teams on the same terms, with validation and certification routed through accredited partners.
From a first sketch to a working system — one accountable team across every stage.
We read the brief, understand the commercial intent, and map what already exists — including the tools and vendors you are already committed to. Output: a shared definition of the problem worth solving, and the constraints that come with it.
We assess technical feasibility, define the system and software architecture, and translate product requirements into a clear, buildable roadmap. Physical engineering is carried out by licensed partners we manage with you.
Working closely with service providers to ensure everything is executed correctly, keeping build partners, integrations and tooling aligned with the design.
The four places a technology company usually needs an outside technical read.
A structured read on a system you already run, one you are about to buy, or one you are about to commission. We look at how it is put together, where it will strain as usage grows, what it costs to operate, and which parts could be replaced without a rebuild.
An architecture note, a risk list ranked by cost to fix, and a recommendation to proceed, renegotiate or walk away.
Which task is worth automating first, what data the model actually needs, and where a fixed rule beats a model. We separate the demo from the part that has to run unattended, and price the running cost before any build starts.
Use cases ranked by payback, a data readiness check, and a first release small enough to quote and finish.
User flows, screen states and scope boundaries written at the level a development partner can quote from and a founder can defend in a board meeting. Enough detail to build, not so much that you have designed it twice.
A build-ready scope document, an outline of the core journey, and acceptance criteria you can hold a vendor to.
Positioning, soft launch and market launch planning, plus the site, CRM and automation that has to keep working after launch week. We specify the stack, choose the tools with you, and stay through the first months of use.
A launch sequence with owners and dates, a tools decision, and a measurement plan tied to enquiries rather than impressions.
Most of the companies we join are past the idea stage and short of the technical layer. They have a product to ship, a platform to choose, or a build partner to manage — and nobody whose job is to own that decision.
We supply that layer: the architecture, the written specification, the vendor shortlist and the feasibility evidence a board, a client or an investor will ask for — with a single point of contact through the whole path.
One point of contact · no handoffs into a sales team
A short description of the product, the system you need scoped, and your timeline is enough for a first read. Rough is fine — a paragraph and a link to anything already built. You will hear back from a person, not an autoresponder.
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